the blog.

The rise of generative AI, large language models, and conversational search assistants has completely transformed how people find information online.

There’s a shift happening right under our feet. For years, content creation followed a pretty predictable playbook: write something useful, sprinkle in some keywords, build a few links, and pray to the search engine gods for a spot on page one.

In the ever-evolving landscape of Search Engine Optimization (SEO), keyword research remains the bedrock of any successful digital marketing strategy.

It’s the question that seems to crash my LinkedIn feed every six months like clockwork: “Is SEO dead?”

We aren’t just optimizing for human searchers typing queries into a text box anymore. We are optimizing for AI engines