My experience with Human Capitol Education (HCE) actually began with Elsmere Education (EEI. Inc). When EEI Inc bought HCE, as freelance web developer, I transitioned into the new company making general updates and any other need HCE had.
When SVP of Market Development Mickey Baines asked me if I’d be interested in using Claude to reshape the content and layout of HCE’s corporate website, I jumped at the chance to use AI to flesh-out new content and see just how far we could take the site.
Our process was simple, conduct client interviews, input the transcript of those interviews into Claude, and ask Claude to create new and interesting content. All this to become an authoritative voice in the marketing of higher education programs and hopefully get cited by AI moving forward.
As you can see below, AI created a lot more content. But its relevant content that will help the site get, well, cited. And that drives traffic to HCE’s website and helps make HCE even more of an authority.
Still a work in progress that hopefully will wrap up summer 2026, its interesting to see where it came from and where its going.
Stay Tuned!
