Mary Baldwin University’s new online presence had to have a design that looked like it was apart of Mary Baldwin University’s main site, but different enough to distinguish the two. In addition to that, the shear number of programs on one site proved to be a technical challenge “under the hood” in that each lead capture form submission had to correctly attribute each lead with the respective program while reducing the number of form fields in order to maximize form completion. No small feat, but a successful site nonetheless.
